Our first project for the sector were the technical translations of the literature for the first ethanol vehicle ever to be produced in series, by Fiat Brazil, in Betim, MG. We continued to work for Fiat for over more than two decades.

The second company to whom we provided large-scale technical translations was General Motors, for many years as well, then followed Volkswagen, Mercedes Benz Caminhões, BMW, Daewoo, Mitsubishi, Ford, Nissan, Audi, Citroën, Hyunday, Kya, Saab Scania and others.

Our translation company's involvement with the automotive industry in Brazil has been so intense that our history practically merges with the history of this important sector, one of the first to more heartily leverage our economy in the 1970s.

Automotive Industry – Some of its history in Brazil

Just to remember such a recent period and yet seeming so long ago, here go some facts that nowadays may be quite curious. The Kombi (Volks bus) was the first car (a utility vehicle) to be produced here in Brazil by the Brasmotor Group, using imported parts in the CKD system (Completely Knocked Down).

We may consider, however, that the automotive industry was truly installed in the country in 1956, with the manufacturing of the Romi-Isetta.

Also in 1956, Vemag launched a pick-up truck of the F91 line, produced by DKW, and assembled in Brazil. In 1958, sedans and pick-ups of the F94 line were also launched under the DKW license. Thus, the nationalization rates of parts components began to grow. Who can forget the popular and magical DKW, called Decavê by Brazilians? With its innovative and sports design, it was a sensation for those who could afford it at the time.

VOLKSWAGEN – Boom of the sector

Volkswagen installed their first factory in the city of São Bernardo do Campo in 1959, kicking off the production of the Kombi with high nationalization rates, and soon the first model of the famous Fusca (Beetle).

Chevrolet and Ford, who started operations in Brazil as imported parts and truck manufacturers, began making vehicles only in 1968.

FIAT – Innovation with the support of All Tasks Technical Translation services

Fiat arrived in 1976, same year All Tasks became the first translation company to offer technical translation services. With their factory in Betim, MG, they innovated and awed the international automotive industry, building the first production line of an ethanol fueled car in the world. We have the pleasure and privilege of mentioning that we were responsible for developing the translation services for the technical manuals of that launch, considered at the time a surprising technological innovation at a global level.

Based on a market reserve policy that was well founded in that case, those companies, nicknamed the BIG FOUR, enjoyed a supremacy in the Brazilian market until the end of the 90s.

Thereupon other manufacturers and automakers began to arrive, fully transforming the Brazilian automotive sector, until reaching the immense diversity of industries here today, offering an ever-growing variety of alternatives, in terms of models, comfort levels and prices.